We are so excited to announce that Casio UK has chosen The Armoury to help review the User Experience (UX) and redesign both their Edifice and G-SHOCK sites in time for the peak trading period.
We will be looking at how we can enhance the customers buying journey with a wider multi-channel offering, including Click & Collect, built into a streamlined checkout experience optimised across all devices.
As we kick-off any website design and UX project, we always look to understand each of the brands target customer personas, so that both functionally and visually we hit the mark.
With iconic brands such as Casio Edifice and G-SHOCK, it's important to create the right balance between the way the brand is presented and the commercial aspects of a working eCommerce site, maximising the potential increase in conversion and underlying revenues.
We will look forward to showcasing some of the designs & results later in the year!