We're delighted to announce that we’re now working with Norwich-based sharing economy insurance specialist InLet. Having set the objective to develop a new name and brand identity in late 2018, the company appointed The Armoury as its brand marketing agency in January 2019.
Established in 2016, InLet was founded by insurance pricing and underwriting specialist Louise Birritteri with the ambition of meeting the growing needs of the sharing economy, such as renting out a property out on websites like Airbnb. Since then, the company has grown and evolved, requiring a brand that better reflects its business.
As an experienced brand marketing agency, The Armoury has created profiles for organisations in a wide range of industries, including food and drink, motorsport and IT. Bringing together everything from the name and logo, to the tone of voice and strap-line, we ensure a consistent and professional brand that truly reflects the unique personality of each and every client we work with.
Says Louise: “The sharing economy creates great opportunities for individuals and businesses to generate new revenue streams, but often their insurance doesn’t cover them when something goes wrong. We want to be the go-to company for insurance for the sharing economy - with a brand identity that suits all aspects of our business.”
“We’re thrilled InLet has chosen to work with us,” comments Managing Director Lee Scarfe. “It’s a fantastic opportunity to support a new business by arming them with the tools they need to achieve success.”
"It’s a fantastic opportunity to support a new business"
“The financial services and insurance industries are currently going through a big shift, thanks to new customer demands and developments in fintech. Because of that, it’s an exciting time to be involved with the industry - creating a new brand that stands the test of time,” addsCreative Director Lee Turner.