The Armoury is pleased to reveal that it has been appointed by The Tannery to refresh its brand identity in 2019.
The East Anglian retailer, which has branches in Holt, Norwich and Woodbridge, stocks exceptional-quality leather handbags, shoes and accessories, sourced from manufacturers across the globe.
Owner Lindsay Furniss approached The Armoury at the start of the year with the desire to update the look and feel of the brand, while building on its core values of quality, customer service and craftsmanship.
As part of the process, The Armoury will explore how the brand identity communicates the company’s values across various platforms, including its website, stationery and brochures, as well as in stores.
Says Lindsay: “We want our brand to reflect modern expectations of everyday luxury, while emphasising the skills and traditions of our suppliers. This expertise is vital to the production of the fine leather goods that we have in stock.”
Adds Lee Scarfe, Director at The Armoury: “We’re very much looking forward to working with The Tannery. It’s always a joy to build on a brand that has such a positive reputation; finding ways to reinforce that reputation through a new look and feel is a unique and exciting challenge.”
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