Earlier this year we were faced with an exciting and challenging project of bringing one of Heineken’s most technical pieces of equipment, The Smart Dispense, to life with dynamic visual story-telling that effectively illustrated their innovative new technology.
Collaborating with the talented guys at Heist Film, we were briefed with creating highly technical motion graphic animations that would accompany and illustrate Heist Film’s explainer of The Smart dispense system, providing accurate and instructional visuals describing the processes and components within the product.
Talking about the challenge of working on such technical animations, animator Alwin Ediagbonya comments: “I like to get to know whatever I’m working on inside out. With something so technical, this was a little more challenging, but immensely useful”.
Alwin later states: “Once we figured out how the system worked, the technical side became natural and allowed us to get creative".
Commenting on the overall success of the work, Director Lee Scarfe states: “As a companion piece to the explainer portion of the video they add a sense of overall description of the product that successfully engages the viewer.”
We look forward to working on more Heineken projects in the future.