If you’re looking to establish a new brand or simply want to spice up your current branding, then understanding the science behind the colours you would like to use could enhance its effectiveness and really grab the attention of potential customers!
Your logo is more than likely the first thing your clients and customers will remember about your brand – and although representing your brand and message should be your priority, it’s important to understand that colour and design can influence customer opinion and their decision to purchase.
What emotional connection do your customers have with the colours in your branding and how successful is it?
Studies have shown that 93 percent of the largest brands in the world use only one or two colours. The most popular colours being blue, red, grey (no colour), and yellow. What makes these colours popular and what impact are they having on the public?
A strong and bold colour which has connotations of aggression, passion, and energy! Its ability to trigger excitement and activate the pituitary gland makes it perfect for food chain branding such as McDonalds. However, its representations of danger and injury have made it understandably unpopular with airlines and medical services...
The connotations of blue are what has made it the most popular branding colour choice; it’s reminiscent of the ocean and skies meaning it has a calming effect on people hence why it is popular with airlines and companies in the financing industry. Using blue in your branding suggests you are trustworthy, secure, and responsible!
Using yellow in branding is a great way to communicate positivity, creativity, and warmth. Its all-round positive connotations make it the perfect brand colour for energy companies, food chains, and agriculture. Due to its brightness it is very effective in capturing a customer’s eye!
Without the use of bright colours a company using greyscale often communicate elegance, sophistication and value. You may notice that it is often used for expensive designer products and services.
The majestic colour that is purple is becoming more popular in branding because of its relation to royalty and spirituality. Understandably this colour is popular with technology companies and estate agencies.
Due to a wide variation in the shades, it can be suggestive of different meanings. A deeper darker green would connote wealth whilst a more pale shade would communicate health, nature, and serenity! It’s particularly popular with medical and financing companies!
So do you think your branding accurately represents what your business stands for?
Does your business need a branding upgrade? Drop us a line today: